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Automatic Email Responder Primer (and 3 great ways to make money with one!)
So what is an Automatic Responder anyway?
An automatic responder is an email internet marketing tool that has revolutionized the way people do business online. Basically, an automatic responder is a web-based software program that will allow you to organize and manage your list of customer/potential customer email addresses. Depending on the size of your business and list of customers’ email addresses, an automatic responder servicecan cost as little as $20 per month, or as much as thousands. But after checking out everything that it can do for you and how much time and effort you’ll save, You will quickly understand that an effective automatic responder is a tool you just can’t afford to be without.
At first, an automatic responder
may seem like a pretty basic piece of technology, but with just a few tweaks and some prior planning, you'd be amazed by how much cold hard cash you and your automatic responder can crank out...
In general, people under-use their automatic responders to send out newsletters or even just blast emails. That's like driving a Porsche on a go-cart track! If you're not using all of the great features available for email autoresponder success, then I can almost guarantee you're not making as much money as you could be.
Here are three great ways to make more money with your automatic responder:
Great Money Making Strategy #1: Your Follow-up Sequence.
Almost every email autoresponder in cyberspace allows you to set up a series of emails to go out on autopilot, so why not take full advantage of this? An email autoresponder series can fire off pre-written emails every day of the year, butwhen you're getting started, just focus on these three...
Pick the action you want people to take, whether it's buying a product, calling for a free consultation or downloading an ebook or report - and draft up three quick emails to go in your automatic responder for the first three weeks after someone joins your list. That way, you'll never be “ignoring” new leads - and all of the immediate follow-up isdone in the background by your email autoresponder, freeing up your time for more important things.
Great Money Making Strategy #2: Increase your Social Network Traffic.
Add an email or two to your automatic responder asking your subscribers to become fans of your FaceBook page. Get them to follow you on Twitter too. And if you have a blog, ask them to subscribe to your RSS feed. A good many people will undoubtedly unsubscribe from your automatic responder series along the way, but if you open up more social avenues to communicate with them, you won't lose the lead entirely…
Great Money Making Strategy #3: Talk with your list.
Add in emails to your automatic responder series asking for a prompt reply from your subscribers. Ask them a question, or give them an assignment that they have to send back to you, and make sure to set up a special email address just for that purpose. This will make you more of a “real person” to them instead of just another marketer in their inbox.
On top of that, it allows you the chance to get a valuable insight into your potential customers’ heads, hearts, and lives. Find out what their struggles are - what problems they face. After you have a good finger on the pulse of your list you'll be able to craft uniquely relevant offers targeted at them, instead of shooting in the dark and hoping it works. Too many marketers leave their automatic responder series' empty, except for maybe a “Thank You for Signing Up” message. And it's a shame. They're missing out on some incredibly valuable ways to sell more products, build relationships with their customers in a more meaningful way, and increase their social networking exposure.
So, don't fall into the trap of undervaluing and under-using your automatic responder. Hit the link below for a special private video that exposes an extremely simple system for getting more subscribers, selling more to them, and building your online presence day by day, with increasingly less work: