JUICE WIRELESS UNWRAPS MGIFTS, A FIRST-OF-ITS-KIND MOBILE SHOPPING PROGRAM, FOR USERS OF MOBILEBDAY.COM SERVICE

FTD.COM joins mGifts partner program; mobile phone users can now order flowers, plants and gifts from FTD as part of Juice Wireless’ mobile birthday reminder service.


NEW YORK, Oct. 18, 2005 – Juice Wireless, Inc., the market leader in consumer mobile data services, applications and content today announced mGifts, a unique mobile shopping program for users of the company’s MobileBday.com™ birthday reminder service. Today, Juice also announced that FTD.COM, the leading provider in floral products and services to consumers across North America, has joined their mGifts partner program. Through mGifts, FTD.COM can now position its products in front of consumers at the ideal gifting moment -giving consumers the ability to order flower arrangements, plants and teddy bears for friends and family directly from their mobile phones on their special days.
An industry first, Juice’s mGifts program is quick, easy and convenient to use. Integrated as part of MobileBday.com, users receive a text message saying “Buy mGifts” following each birthday alert. After clicking on the displayed link, users are taken to the mGifts page that lists various available gifts and services and simple ordering instructions. For FTD.COM, users are provided with the 1-800-SEND-FTD (800-736-3383) phone number that they can click on and dial directly using their mobile phone. Users also get an exclusive Juice Wireless Coupon Code that gives them a 10% discount with their order. The text message also provides FTD.COM’s URL if users prefer to order online and provides same day delivery cut-off times.

“At FTD.COM we offer our customers the most convenient and reliable way to order flowers and gifts, be it over the phone or on the Internet,” stated Dan Smith, Executive Vice President, FTD.COM. “We believe the mGifts program by Juice Wireless extends that convenience, and we are excited to participate and offer our services through this mobile venue.”
MGifts is a free shopping program available now at www.mobilebday.com. Additional program partners and enhancements will be announced shortly.

About MobileBday.com

MobileBday.com is the first-of-its-kind mobile phone service developed by Juice Wireless, Inc. that sends users text messages via their mobile phones “reminding” them of friends and family who celebrate birthdays on that day. MobileBday.com also provides users with another industry first – the ability to create and send a personalized greeting card to a friend's cell phone on their birthday.

The free service is convenient and easy to use. Users access www.mobilebday.com on the Internet and create their birthday reminder list simply by adding a person’s name, email id, mobile phone number and birthday. Users do not even have to know a person’s birth date. A unique feature of the service confirms birthdates by automatically sending emails to people when they’re entered on a user list.

When creating a mobile greeting card, users can select one of six different backgrounds and add a personalized two line message. They can further customize each card by uploading a personal photograph or image from their PC and selecting the typeface and color of the message.

About FTD

FTD Group, Inc. is a holding company for FTD, Inc., which is a provider of floral services and products and a direct marketer of flowers and specialty gifts.

FTD.COM is an Internet marketer of flowers and specialty gifts selling directly to consumers and corporations through www.FTD.COM and -800-SEND-FTD. FTD.COM utilizes over 20,000 FTD Florists in the United States and Canada who adhere to our quality guarantee and service standards, giving us the highest delivery coverage in the industry. For international orders, FTD.COM utilizes florists worldwide in 150 countries that are part of the FTD network. Visit www.FTD.COM.


About Juice Wireless

Juice Wireless, Inc. brings innovative, consumer-friendly and highly useful mobile content services to market as both direct-to-consumer products and as highly effective marketing services for the world’s largest media companies and consumer brands. Juice’s direct-to-consumer mobile services include Mobile Birthday Reminder™ (www.mobilebday.com) and Cool Mobile Games™ (www.coolmobilegames.com). Juice’s mobile phone marketing services customers include AOL Impact Marketing, Condé Nast Corporate Sales, Hearst Corporate Marketing, Teen Vogue, The Gillette Company and Sony Connect. Founded in March 2004, the privately-held company is headquartered in New York City. Visit www.juicewireless.com.

Contact

Steven M. Plavny
Juice Wireless, Inc.
Mobile: 770-235-5918
smp@juicewireless.com

Emily Peterson
FTD.COM
Voice: 630-724-6692
epeterson@ftdi.com