First-Of-Its-Kind Service Provides Mobile Phone Users With Birthday Reminders Via Text Messaging and Sends Customized Mobile Greeting Cards To Family and Friends


Juice Wireless, Inc., the market leader in mobile consumer data services, applications and content, today announced the launch of MobileBday.com™, a first-of-its-kind mobile phone service that exploits the ubiquity of mobile phones and the popularity of text messaging. The service sends users text messages via their mobile phones “reminding” them of friends and family who celebrate birthdays on that day. MobileBday.com also provides users with another industry first – the ability to create and send a personalized greeting card to a friend's cell phone on their birthday.

The free service is quick, convenient and easy to use. Users access www.mobilebday.com on the Internet and create their birthday reminder list simply by adding a person’s name, email id, mobile phone number and birthday. Users do not even have to know a person’s birth date. A unique feature of the service confirms birthdates by automatically sending emails to people when they’re entered on a user list.

When creating a mobile greeting card, users can select one of six different backgrounds and add a personalized two line message. They can further customize each card by uploading a personal photograph or image from their PC and selecting the typeface and color of the message.

To celebrate the launch of mobilebday.com, Juice Wireless is sponsoring a “$1000 Instant Win Sweepstakes,” now through November 14, 2005. People who subscribe to the service are automatically entered into the contest. For sweepstakes rules, visit www.mobilebday.com/contest_rules.php.

The service is available now at www.mobilebday.com . Future enhancements will include various m-Commerce applications designed to make celebrating birthdays even easier for consumers using their mobile phones.

“MobileBday.com is a good example of our company’s ongoing commitment to
developing mobile data services and applications that are functionally useful as well as entertaining,” said Nick Desai, Chairman and CCO of Juice Wireless. “With today’s announcement, Juice is expanding its product portfolio to include direct-to-consumer mobile services in addition to our marketing services. This is a big step towards our vision of making digital content appropriate to the medium, not media specific.”

About Juice Wireless

Juice Wireless, Inc. brings innovative, consumer-friendly and highly useful mobile content services to market as both direct-to-consumer products and as highly effective marketing services for the world’s largest media companies and consumer brands. Juice’s direct-to-consumer mobile services include Mobile Birthday Reminder™ (www.mobilebday.com) and Cool Mobile Games™ (www.coolmobilegames.com). Juice’s mobile phone marketing services customers include AOL Impact Marketing, Condé Nast Corporate Sales, Hearst Corporate Marketing, Teen Vogue, The Gillette Company and SonyConnect. Founded in March 2004, the privately-held company is headquartered in New York City. Visit www.juicewireless.com.

Contact: Steven M. Plavny
Juice Wireless, Inc.
Mobile: 770-235-5918
smp@juicewireless.com

# # # # #