Under Armour Signs Georges St.-Pierre, MMA Welterweight Champion, to Endorsement Deal

Ft Lauderdale, Florida 11/06/2009 03:50 AM GMT (TransWorldNews)

Under Armour (NYSE: UA) has signed MMA Welterweight Champion Georges St.-Pierre to a multi-year endorsement deal. Under the agreement, St.-Pierre, the 2008 Sportsnet Canadian Athlete of the Year, will serve as the face of Under Armour's Underwear. He will be featured in the company's media campaign, which will begin this holiday season.

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About Under Armour, Inc.

Under Armour(®) (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand's moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam's Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China.

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