The televisions and projectors category saw a 6% volume contraction in 2011, mainly due to the near 60% decrease of analogue TVs, which are expected to have disappeared from the market completely by 2013. Recovery is slower for this mature category, especially given the 96% penetration rate of televisions in Romanian houses. The slower uptake of sales pushed retailers and manufacturers to implement more aggressive marketing techniques and strongly upgrade their products for consumers, from...
This Televisions and Projectors in Romania report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Converters, Decoders and Receivers, Projectors, Televisions, TV Combis.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Televisions and Projectors market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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