Value sales of antihistamines/allergy remedies (systemic) rose by 22% in 2011 due to very high pollen counts in Japan. It was reported that the dispersion of pollen exceeded 2010 level by 200-1,000%. The highest pollen levels since 2005 caused anxiety among pollen allergic consumers and pushed up sales of antihistamines/allergy remedies (systemic) and decongestants. Decongestants value sales increased by 7% in 2011, and within the category, nasal sprays demonstrated the highest value sales...
Euromonitor International's Cough, Cold and Allergy (Hay Fever) Remedies in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Antihistamines/Allergy Remedies (Systemic), Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Medicated Confectionery, Paediatric Cough, Cold and Allergy Remedies, Pharyngeal Preparations.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?* Get a detailed picture of the Cough, Cold and Allergy (Hay Fever) Remedies market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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