Value sales of vitamins and dietary supplements rose by 1% in 2011. With rising health consciousness and an increasing number of middle aged and older consumers, both vitamins and dietary supplements saw positive growth in 2011. A proactive attitude has been observed among middle aged consumers towards anti-ageing and enthusiasm to enjoy life. In order to maintain their health and wellness, dietary supplements with anti-ageing claims, such as glucosamine, have sold well, and consumers' interest...
Euromonitor International's Vitamins and Dietary Supplements in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Click for Report details:Vitamins and Dietary Supplements in Japan - Market Research Report