Pre-shave cosmetics and Post-shave cosmetics are the smallest categories by value in the Men's Toiletries market in Brazil, with market shares of approximately 10% each. Men's Disposable Razors and Blades are the largest market by value.

Private label penetration highest in Aftershaves and Colognes .

Aftershaves and Colognes are the Men's Toiletries category with the highest private label penetration, though it is less than 10%. One driver behind low private label penetration is Brazil's relatively fragmented retail industry, with private label sales typically higher in mature, concentrated retail markets.

New gender behaviors trend affects almost one-third of consumers.

The New gender behaviors trend affects almost one-third of consumers in the Men's Toiletries market in Brazil. This follows trends in Western markets where men have become more interested in their image and increased their use of cosmetics and toiletries.

Report Scope

This report provides the results for the Men's Toiletries market in Brazil from Canadean's unique, highly detailed and proprietary survey of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.

Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Click for Report details:Consumer Trends in the Men's Toiletries Market in Brazil