According to the Audit Bureau of Circulations, magazine readers have dramatically cut back on their impulsive habit of buying magazines at store checkouts in 2011. A combination of influences is at work including tough economic times with many Canadians cutting back on discretionary purchases. More people are reading digital magazines than before which affects subscription sales.
Acclaim Subscriptions Canada extends the deep savings on Canadian magazine subscriptions through March to help magazine readers in Canada whose budgets do not allow for newsstand magazine purchases to secure their personal discount magazine subscription to their favorite magazine.
Most of the top selling magazines in Canada are USA titles such as Cosmopolitan magazine and Better Homes and Gardens magazine. Favorable exchange rates favor purchase of magazine subscriptions from US merchants in US dollars. In addition, bargain hunting Canadians are looking for deeper discounts and have been more responsive to deep discounted magazine subscriptions than before.
Top selling magazine in Canada include Better Homes and Gardens magazine subscription popular among bargain-hunting women in the age range of 29-59 as well as Cosmopolitan magazine that is popular in the younger age group. Online orders to Cosmopolitan magazine subscription have grown over 30% year to year due easy ordering and availability of multiple convenient payment options preferred by consumers including credit cards and PayPal.
Many consumers seeking best deals on magazine subscriptions purchase multiple titles to lock in the savings. Canadians subscribe to J-14 magazine as a gift for their teen children along with other magazines.
Despite the gloomy picture overall, detailed analysis of data revealed that while there has been a dramatic decrease in the newsstand sales of single copies of particular high volume magazines, the market overall has been relatively stable. While overall sales of magazine subscriptions has decreased year to year, heavily promoted and discounted magazine subscriptions have grown their sales.
2620 East 18 Street, Suite 2, 2nd Fl
Brooklyn, NY 11235, USA