Following the earthquake in Japan, the major Japanese B2C E-Commerce players experienced a decline in revenue. However, now consumers are again buying more online. Nonetheless, retailers are still worried about the long-term effects of the crisis.
Internet use continues to be very high in Japan
In 2010, the number of internet users reached approximately 100 million in Japan, which corresponds to approximately 80 % of the population. In 2011, more than 80 % of all Japanese internet users visited shopping websites. Additionally, in June 2011 they spent the longest time on blogging websites (more than an hour per day) worldwide. In 2010 ‘Books' was the most popular B2C E-Commerce category followed by ‘Fashion', ‘Music' and ‘Travel'. Based on unique visitor numbers, Rakuten was the most successful Japanese B2C E-Commerce player in September 2011, followed by Amazon and Nissen. Encouraged by its success, Rakuten has continued to expand globally through take-overs of international E-Commerce competitors such as British Play.com.
Key Highlights
- The number of Internet users in Japan reached almost 100 million in 2010, accounting for almost 80% of the total population.
- In January 2011, more than 80% of the Japanese Internet audience visited ‘Retail' websites.
- Japanese Internet users spent most time on blogs worldwide in June 2011, as the average blog visitor spent more than 1 hour visiting blogs.
- ‘Books', ‘Clothes' and ‘Music' were the leading product categories in Japanese B2C E-Commerce in 2010.
- Generalists Rakuten.co.jp, Amazon.co.jp and Nissen.jp were the leading B2C E-Commerce players in Japan in terms of unique visitors in October 2011.
Report Overview
In our latest ‘Japan B2C E-Commerce Report 2011', we give an interesting overview of the Japanese B2C E-Commerce market. In addition to trends, the report covers revenue figures, market shares, consumers and competitors.
Report Scope
- Our reports inform top managers about recent market trends and assist with strategic company decisions
- We provide secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.
- Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.
- We deliver all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.
Click for Report details:Japan B2C E-Commerce Report 2011
